Doré Doré's commitment to more responsible consumption is not new.

 

Already at the time, offering better quality products, with an extended lifespan, was a way to build customer loyalty and stand out from the competition.

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Evidenced by the slogan 'DD socks, never worn' widely used in the 50s and 60s.

 

The values carried by Doré Doré, which were once simply perceived as common sense, now echo the social issues related to sustainable development.